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Course
Description
Principles of
Marketing is an interesting and exciting class that will help students explore
business careers and numerous marketing concepts.
Areas which will be explored are marketing activities, marketing
functions, marketing concept, implementation of marketing concepts, development
of marketing, societal issues in marketing, basic economic problems, roles of
consumers, producers and government, demand and supply, international marketing,
and market segmentation. Students
will apply basic marketing strategies while having fun participating in computer
simulations that allow them to manage their own business.
Principles of Marketing is for students that are interested in marketing
as a career. |