Course Description

Virtually every economic, social, and public activity uses marketing, which is the process of planning, pricing, promoting, and distributing the products that we use each day. Marketing involves information gathering, recruiting, image building, training, campaigning, financing, and communicating. Students will apply basic marketing strategies while having fun participating in computer simulations. They will also learn how to market themselves as well as participate in a sales presentation. Principles of Marketing is for students who are interested in a business major in college and/or marketing as a career.